GUEST

EXPERIENCE

The STS Game Changer Experience is designed to be immersive, motivational, and actionable for tax professionals, entrepreneurs, and service bureau owners. It blends expert-led education, high-energy networking, and luxury vibes.

What Attendees Can Expect:

Upscale Venue

Select venue that sets the tone for exclusivity and professionalism.

Expert Panels & Workshops

Sessions from Cardell Bailey and featured speakers on growth, marketing, and tech tools.

Vendor Interaction

Time built in to meet solution providers, demo tools, and grab resources.

Swag & Giveaways

Branded swag bags, sponsored gifts, and prize activations throughout.

Photo/Video Moments

Branded step & repeat, selfie stations, and social-ready installations.

Social Mixer/Networking

Evening mixer with music, drinks, and a relaxed vibe.

VENDOR

needs

To deliver a seamless, valuable experience for both vendors and attendees, here’s what vendors will need:

Provided by Event:

6-ft Table & 2 Chairs

2 General Admission Tickets

Branded Table (Optional Add-On)

Listing in Event Guide+ Vendor Spotlight

Access to Load-in/Load-out Instructions

Vendor Essentials:

Branded signage or banner

Display/demo materials (laptop, brochures, swag)

Lead capture tool (QR code, form, app, etc.)

Giveaways or incentives to attract traffic

Social media handles for tagging and engagement

Swag bag item (promo card, branded item, discount)

ACTIVATION

OPPORTUNITIES

Activations are what make sponsors and vendors stand out and connect deeper with attendees.

High-Impact Ideas

Sponsored Charging Station (branded table or lounge)

Photo Booth Branding or Selfie Wall Sponsor

Swag Bag Insert or Premium Gift

Custom Cocktail or Mocktail Station

Raffle Giveaway or “Spin to Win” Prize Wheel

“Sponsor the Mixer” — includes signage, bar napkins, and a 2-minute mic moment

Live Demo or Mini Workshop at Your Booth

Business Card Drawing for 1:1 Coaching or Free Service

Wi-fi Sponsorship

ACTIVATING THE

experience

Turning Purpose into Impact

The STS Game Changer Experience is more than an event—it’s a movement built to empower tax professionals with the knowledge, tools, and partnerships to elevate their businesses. Whether you're a new entrepreneur or an established service bureau owner, this experience is designed to meet you where you are and position you for next-level growth.

With expert-led education, strategic networking, and high-touch brand activations, this two-day event at Tower Club Dallas (August 22–23, 2025) becomes the launchpad for long-term transformation—not just inspiration.

And that same intention applies to our vendor and sponsor ecosystem. Every activation is designed not just to sell, but to serve, to align, and to spark powerful connections that extend well beyond the weekend.

WHERE LEARNING BECOMES

ACTIVATION

We don’t do passive panels. Instead, the Live Tech Demo Lounge invites guests to get hands-on with industry tools—software platforms, client management systems, and workflow automation resources that tax professionals use every day.

Guests stop by the “5-Minute Fix” bar for tailored advice on marketing, brand positioning, or business operations. Mini Business Breakthroughs offer bite-sized, results-driven consultations—perfect for solo EROs or scaling firms.

An Interactive Poll Wall engages attendees in real-time conversations around industry pain points, client attraction, and tech adoption—feeding back valuable insights to both brands and guests.

WHERE CONTENT BECOMES

CURRENCY

This event is built to elevate visibility, and that includes your brand. At the Branded Headshot Station, guests take polished, LinkedIn-ready photos with empowering props, creating moments they’re excited to share.

For brands wanting digital exposure beyond the room, Elevator Pitch Booth gives professionals a chance to record polished intros for LinkedIn or business pages.

The Video Booth captures testimonial-style reactions and insights for real-time content.

Where Swag Tells a

STRATEGIC STORY

We believe swag should speak directly to the attendee’s journey. That’s why the Custom Swag Bar invites guests to select tools they’ll actually use: financial affirmation cards, branded business journals, even plug-and-play templates.

The highlight? A Financial Glow-Up Kit—a curated collection of notebooks, calculators, and resources that help tax professionals build smarter systems.

Every attendee receives a pre-loaded USB drive with vendor guides, software demos, and bonus materials—ensuring sponsors deliver value long after the event ends.

Where LUXURY MEETS

LIFESTYLE

Success isn’t just about strategy—it’s also about sustainability. In the Relax & Recharge Lounge, guests decompress with chair massages and aromatherapy.

At the Power Sip Station, they enjoy infused waters, coffee, or mocktails in branded cups. Meanwhile, these lifestyle moments reinforce our commitment to the whole entrepreneur—not just the bottom line.

Where ENGAGEMENT LEADS to

action

THE VIRTUAL TAX OFFICE

One standout experience: the Virtual Tax Office Tour, where sponsors walk guests through a digital service platform or client flow.

WHEEL OF IMPACT

Our Wheel of Impact gamifies sponsor engagement, giving attendees the chance to win services, strategy sessions, or brand swag.

Where LEADS BECOME

LOYAL PARTNERSHIPS

Guests don’t just network—they build relationships. The QR Code Wall drives digital opt-ins by linking attendees to downloadable tools, checklists, and sponsor offers.

Through Workshop RSVP Upgrades, sponsors host focused mini-sessions that position their brand as a thought partner. and customized badges, sponsors can identify and approach their ideal clients with ease and clarity.

tHE

WHY BEHIND IT ALL

At STS 1 Stop, our mission is simple: equip, elevate, and empower. This experience was created to deliver the blueprint for building scalable, profitable, and purpose-driven tax businesses.

Your sponsorship is not just a marketing opportunity—it’s a partnership in that mission. Every activation you create is a chance to contribute to someone’s growth story.

We’re not asking sponsors to fill a table. We’re inviting you to fill a gap—by showing up with intention, adding value, and becoming a trusted part of the STS ecosystem.

TESTIMONIALS

“This team is amazing, and the Dallas event was perfect! From the warm hospitality of the host to the great food and excellent venue, everything was spot on. The best part was the opportunity to ask questions you thought you already knew the answers to—only to discover new insights about the business. The ideas and strategies shared were incredibly valuable. I would definitely recommend the Gamechanger event!

T Collier

"The Tax Conference was an exceptional experience. The attendees gained valuable insights that would enable them to achieve both physical and mental well-being. The strategies presented for building wealth were particularly enlightening. The wealth of knowledge shared at the conference was truly remarkable, and I thoroughly enjoyed the event."

M Love

"I really enjoyed the Dallas event. Everyone was welcoming, and it was an honor to meet such great people to connect and do business with. I have no complaints—just a truly positive experience."

Jade T

The people at the Dallas event were awesome, it was truly a game-changing experience. I gained valuable new insights for my business and absolutely loved being part of it. I totally recommend it!

Tiana R

I had such a great time at the Dallas Game Changer event! The atmosphere was fun, and I really enjoyed meeting good people who are serious about good business. The connections and insights I gained were truly valuable. I’d definitely recommend this event to friends and colleagues.

Megan P

“Great team, great support when you need it! If you stay plugged in and follow the process they’ll get you to the finish line, whatever that looks like for you. It’s been great working with Amber on the contents delivery and design and she’s super intuitive and helpful. There’s a whole lot of other people working in the back end to make sure you’re getting the most!”

Styve B

THE DALLAS EXPERIENCE

August 9 Tower Club Dallas

GAME CHANGER 1 DAY BOOTCAMP

SEPT 10th, 11AM & 7pm EST

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